Fleur Maison is a family run business which has taken over a shop premises on Marton Road, at the Marton Parade Shops. The previous shop was previously known as Marton Florists.
Fleur Maison are a bit like ourselves in terms not being of the norm. They are not a typical florist. Yes, you can go in and buy a lovely bunch of flowers for your loved one, but also they stock a range of lovely accessories to boot! The shop has had a complete refit and looks. The outside shop sign was designed by us here at Squegg Brand Consultants, as well as the name style and identity. From the identity we have also designed a business card of which has a mighty fine specification to it.
When we were approached by Fleur Maison it was apparent that the image needed to be more upmarket, more high street than local shop. We sat down and discussed the image and how the shop and brand wanted to be portrayed. With a deadline looming on the re-opening of the newly fitted shop, Fleur Maison needed something fast, something that looked great and something that fitted in with their budget.
A nice Serif font was used to accomplish the companies aspirations of their brand. The kerning (space between the characters) was increased to make the name look more grand.
But the name on its own was deemed as not quite enough and Fleur Maison asked to include an image of a daisy. This daisy was to create a visual link to the brand so it could be used on its own and still be linked to the brand, like the way the swoosh represents Nike.
Once Fleur where happy with the image, we then got down to business collecting various print samples and paper samples from GF Smith. The samples were amazing and the range was exactly what we had in mind for Fleur Maison, sparkly, glittery, slightly iridescence. However we hit a snag with the thickness of the stock only being able to be produced to a 250gsm which was not thick enough for a business card. We looked into potentially getting the letters foiled blocked on the card but it deemed to be too thin so we made enquiries to see if we could duplex 2 sheets together. This could of been done but due to time, and budget we had to find a new solution, quickly and fast!
We showed our examples of our spot uv varnished business cards we have had produced before for clients and explained how we could achieve a look that was suitable for Fleur Maison and most importantly how to keep it under budget and to a tight schedule.
Where the daisy is on the front of the card we suggested a Spot UV Varnish to enhance it, and also apply it over the background image of the blown up daisy to make that stand out and look vivid when light hits it. The weight of the card was specifically set to be 400gsm and printed full colour to both sides, with a matte lamination to both sides, of which the UV varnish sits on top of. Below we have shown you in black colour where the Spot UV Varnish was to be applied.
And here are some images below of the finished cards shimmering.
View the video below here of the cards shimmering when the light hits the UV Varnish.
The shop sign was next. The sign followed suit of the branding this far using the lettering and the daisy. The daisy to the left of the lettering. The idea was for the letters and the daisy to stand of from the background.
We are hoping to add a full e-commerce website as part of our case studies. At the moment we are managing a simple holding page solution and provide emails for Fleur Maison.
What our client said:
“Squegg have been very patient and understanding in our needs and wants for the look and feel required for our brand not to mention being reasonable. They have worked closely with us and are now going on to help develop our website, giving creative ideas and support when and where needed and are very accessible. Highly recommended.”